Digital Strategy Communication: For Artists, By Artists
DSC for Artists assists emerging professional performers and creatives to revolutionise their online presence, grow public brand awareness, and secure diverse opportunities. As artists ourselves, we understand the struggles of the industry and what decision-makers in the field are seeking. We have a unique understanding of the demands of the industry, which we apply to every client, website, social media account and DSC activity!
Our Mission Statement
Our mission is simple: we are committed to helping emerging artists succeed. We are dedicated to breaking down barriers in a seemingly impenetrable industry. Through our work we aim to grow your audience and public reputation, connect you with opportunities, and ultimately support you in building the successful career you envision.
Our Story, Our Founder:
Following an illustrious decade-long career as an opera singer, Denira Coleman became aware of significant gaps in the classical music industry and realised just how difficult it was for young professionals to find work in the arts. The Covid-19 pandemic shed light on the growing importance of the digital sphere and the wealth of opportunities that can be discovered online when positioning oneself correctly. For example, during the lockdown at the height of the pandemic, Denira performed in a virtual memorial service for Justice Ruth Bader Ginsburg with the United Nations—a performance that would have been inaccessible without her digital presence. Armed with professional experience and expertise in marketing, Denira founded DSC For Artists with a clear mission: to help emerging performers and creatives break into the industry and achieve their professional goals.
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Denira’s enthusiasm and energy was so wonderful to work with. She constantly brought new and exciting ideas to the table, as well as being efficient and communicative. I was very lucky to work with her, and couldn’t recommend her more!
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Denira’s capacity to adapt and work in highly specific ways made her the perfect fit for the work. Often, a lack of specificity and vision leads to generic work in this field, but Denira’s drive and determination to find the right answer sets her apart. And her impressive ability to stay positive while under pressure is to be commended.
Opera Singer
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Denira was very helpful with making improvements to my website. She has a great eye for branding, especially in terms of fonts and colour schemes, and made many suggestions I’d never have thought of myself.
I’d recommend her very highly!’
Opera Singer
